Privacy Policy

1. Introduction

This is the Privacy Policy of 4B Plus and its related companies, subsidiaries, and affiliates — including Happy Buddha LLC (collectively referred to as 4B Plus, we, our, and us). It sets out how we seek to manage Personal Information across all of our operations and brands.

The privacy of your Personal Information is important to us. We are committed to handling it responsibly, transparently, and in accordance with applicable privacy laws in the jurisdictions in which we operate, including the Privacy Act 1988 (Cth) (Australia) and applicable US state and federal privacy laws.

2. What Is Personal Information?

In this Privacy Policy, Personal Information means any information or opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information is true and whether or not it is recorded in a material form.

3. What Personal Information Do We Collect and Hold?

We may collect Personal Information from you that is necessary to support one or more of our functions or activities. Depending on your dealings with us, this may include (but is not limited to):

• your contact details, including name, address, telephone number, and email address;
• your social media profile details when you interact with our brand accounts;
• if you apply for a job with us or provide services (as an employee or contractor): name, address, email, qualifications, employment history, salary expectations, bank details, referee reports, and background check information;
• if you make a purchase directly from us: payment details (such as credit card number, card type, and expiry date), purchasing history, preferences, and other profile information;
• IP address, device identifiers, and information about how you use our websites, including browsing behaviour, navigation patterns, and demographic data collected in aggregate; and
• information you share when entering competitions, promotions, or giveaways we run (for example, through Happy Buddha®’s Journey of Kindness Giveaway or similar campaigns).

4. Consent

We will only collect, use, or disclose your Personal Information where we have a lawful basis for doing so. Where we rely on consent, that consent will be:

• Express — we will ask for your consent clearly and specifically, not assume it from your general use of our services;
• Granular — separate consent will be sought for distinct purposes where required (for example, marketing communications will require a separate opt-in from transactional communications);
• Informed — you will be told what you are consenting to before giving consent; and
• Withdrawable — you may withdraw your consent at any time by contacting us using the details in section 14 below, without penalty.

Withdrawal does not affect the lawfulness of any processing carried out prior to withdrawal. Where we collect Personal Information from you without relying on consent (for example, where collection is required by law or is necessary to perform a contract with you), we will notify you of that basis at or before the time of collection.

5. How Do We Collect Your Personal Information?

The most common ways we collect your Personal Information include:

• directly from you when you provide it to us (e.g., when placing an order, contacting us, or signing up online);
• when you subscribe to receive news updates or promotional communications from us, with your express consent;
• when you interact with our social media accounts or websites (including www.happybuddha.llc and any 4B Plus brand pages);
• when you contact our customer service team by email, phone, or through our websites;
• during a recruitment or onboarding process;
• when you enter a competition or promotion we run;
• from third parties such as our service providers, logistics partners, or referees you have nominated;
• from our related companies and affiliates;
• from publicly available sources; and
• through trade events, business development activities, and marketing channels.

6. Purposes of Collection and Use of Personal Information

We may use your Personal Information:

• for the purposes for which we collected it, and for related purposes you would reasonably expect;
• for other purposes to which you have expressly consented; and
• as otherwise authorised or required by law.

Specific purposes for which we collect and use Personal Information include:

• adding you to our mailing list (at your request and with your consent) and sending you information we consider may be of interest to you;
• processing and fulfilling your orders for our products, including Happy Buddha® Premium Jasmine Rice, Restaurant-Grade Fry-Rice, and Luxury Edition ST25 Fragrant Rice;
• developing and improving our products, services, and business operations;
• contacting you with direct marketing communications (see section 7 below);
• facilitating your entry in a competition or promotion;
• supporting the Happy Buddha CSR Fund and related charitable initiatives;
• assisting with your enquiries, feedback, or complaints; and
• complying with laws, including assisting government agencies or law enforcement investigations.

7. Direct Marketing

We will only send you direct marketing communications where you have given us express consent to do so, or where we are otherwise permitted to do so under applicable law. Where we rely on consent for marketing, we will maintain a record of that consent.

We may contact you about our products, services, promotions, and competitions — including those run by Happy Buddha® and other 4B Plus brands — via mail, email, phone, SMS, or digital channels including our websites, social media, and third-party platforms.

You may withdraw your consent and opt out of direct marketing communications at any time by:

• emailing us at hello@happybuddha.llc;
• calling us on 1800 427 587; or
• following the unsubscribe instructions in any direct marketing communication you receive from us (e.g. using the ‘unsubscribe’ link in an email).

We will action your opt-out request promptly and within any timeframe required by applicable law. Opting out of marketing will not affect your ability to receive transactional or service-related communications.

8. Disclosure of Personal Information

We may disclose your Personal Information to third parties in connection with the purposes described in section 6 above. This may include:

• our service providers, including accountants, auditors, insurers, legal advisers, marketing and promotions agencies, logistics and shipping providers, website and data hosting providers, and other IT suppliers;
• companies that may use your information to tailor digital advertising to you on websites or social media platforms in relation to our products and services;
• any third parties to whom you have directed or permitted us to disclose your information (e.g. referees);
• in the event that 4B Plus or its assets may be acquired or considered for acquisition by a third party, that party and its advisors;
• our related companies and affiliates, including Happy Buddha LLC;
• third parties that require the information for law enforcement, regulatory compliance, or to prevent a serious threat to public safety; and
• others as permitted or required by applicable law.

Before engaging third-party service providers who handle Personal Information on our behalf, we take reasonable steps to satisfy ourselves that they have appropriate privacy and data security practices in place. Where required by law or good practice, we enter into data processing agreements or equivalent contractual arrangements with such providers to ensure they handle your information appropriately and consistently with this Privacy Policy.

9. Cross-Border Data Transfers

Some of our service providers and operational partners may be located outside of Australia or the United States. In particular, as Happy Buddha® Premium Jasmine Rice is sourced from Vietnam, some of our supply chain and operational partners are located in Vietnam.

Where we transfer Personal Information to recipients overseas, we take reasonable steps to ensure those recipients handle your information with protections that are at least equivalent to the protections required under applicable Australian and US privacy law. These steps may include:

• entering into contractual arrangements requiring overseas recipients to comply with applicable privacy standards;
• conducting due diligence assessments on overseas recipients’ privacy and security practices; and
• only transferring information to countries or organisations that provide an adequate level of data protection.

By providing your Personal Information to us, you acknowledge that it may be transferred to, stored, or processed in countries outside your country of residence, including Vietnam and the United States.

10. Security

We take the security of your Personal Information seriously and implement a range of technical, physical, and organisational safeguards to protect it from misuse, interference, loss, and unauthorised access, modification, or disclosure. These safeguards include:

• encryption of data in transit and at rest where appropriate;
• restricted access controls, ensuring that only authorised personnel can access Personal Information on a need-to-know basis;
• secure storage systems and infrastructure maintained by reputable providers;
• regular staff training on privacy obligations and data handling best practices; and
• ongoing monitoring and review of our security practices.

No data transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee the absolute security of information transmitted to or from our websites.

11. Data Retention

We will only retain your Personal Information for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When determining how long to retain Personal Information, we consider the nature and sensitivity of the information, the purposes for which it is held, and any applicable legal retention obligations.

When Personal Information is no longer required, we will take reasonable steps to securely delete, destroy, or permanently de-identify it in a manner that protects your privacy.

12. Data Breach Notification

In the event of a data breach involving your Personal Information, we will respond promptly in accordance with our legal obligations. Where required by applicable law — including the Notifiable Data Breaches (NDB) scheme under the Australian Privacy Act 1988 (Cth) and applicable US state breach notification laws — we will:

• assess the breach and take immediate steps to contain it;
• notify affected individuals and relevant regulators within the timeframes prescribed by law; and
• provide affected individuals with information about the breach and recommended steps they can take to protect themselves.

We maintain an internal data breach response plan to ensure a coordinated and timely response to any incident.

13. Your Rights

Depending on your location and applicable law, you may have the following rights in relation to your Personal Information:

• Access — the right to request a copy of the Personal Information we hold about you;
• Correction — the right to request that inaccurate or out-of-date information be corrected;
• Deletion — the right to request that your Personal Information be deleted, subject to any legal obligations we have to retain it;
• Objection to processing — the right to object to certain types of processing, including profiling or processing for direct marketing purposes; and
• Withdrawal of consent — the right to withdraw consent to processing at any time, as described in section 4 above.

To exercise any of these rights, please contact us using the details in section 15 below. We will respond to your request within any timeframe required by applicable law. We may require proof of identity before actioning your request, and may charge a reasonable fee where permitted. Please note that some rights may be subject to limitations or exceptions under applicable law (for example, we may be required to retain certain records for legal or compliance purposes notwithstanding a deletion request).

14. Cookies

Our web servers may collect your IP address when you visit our websites (including www.happybuddha.llc) to assist with the diagnosis of technical issues and to improve the performance and security of our services.

We may use “cookies” and similar tracking technologies on our websites. Where cookies are used for non-essential purposes (such as analytics or advertising), we will seek your consent before placing them. You can also manage or withdraw your consent to cookies at any time through your browser settings or any cookie management tools we make available, though this may affect your ability to use certain features of our websites.

15. Links to Third-Party Websites

Our websites may contain links to third-party websites. These sites are not operated or controlled by us. While we exercise reasonable care in selecting third-party links we display, we cannot accept responsibility for the privacy practices or conduct of third-party website operators. We encourage you to review the privacy policies of any third-party websites you visit before providing them with your Personal Information.

16. Questions, Concerns, and Complaints

If you wish to contact us about any privacy-related matter, please reach out using the details below:

Email: hello@happybuddha.llc

Phone: 1800 427 587

Hours: Monday – Friday, 9:00am – 5:00pm

Website: www.happybuddha.llc

We take all privacy complaints seriously and will assess your complaint promptly with the aim of resolving the matter in a timely and efficient manner. If you are not satisfied with our response, you may have the right to lodge a complaint with a relevant privacy regulator, such as the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, or a relevant US state regulator where applicable.

17. Amendments to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or applicable law. The most current version will always be available on our websites.

Where we make material changes to this Privacy Policy — changes that are likely to significantly affect how we handle your Personal Information or your rights — we will notify you by:

• posting a prominent notice on our website at www.happybuddha.llc; or
• sending a direct notice to you (for example, by email) where we hold your contact details and the change materially affects your rights or our obligations to you.

We encourage you to review this Privacy Policy periodically. Continued use of our services following notice of a material change constitutes your acceptance of the updated Policy.

18. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of Western Australia, Australia. By using our services or providing us with your Personal Information, you submit to the non-exclusive jurisdiction of the courts of Western Australia. Nothing in this clause limits any rights you may have under applicable mandatory consumer protection or privacy laws in your jurisdiction.

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Scam & Fraud Policy

1. Purpose

4B Plus and its associated brand Happy Buddha® are committed to protecting our customers, employees, suppliers, and business partners from scams, fraud, and deceptive conduct. This policy sets out our approach to preventing, detecting, and responding to fraudulent activity — and importantly, helps you identify and avoid scams that may impersonate our brands.

This policy applies to all operations of 4B Plus and Happy Buddha LLC, including all digital platforms, sales channels, promotional campaigns, and customer communications.

2. What Is Scam and Fraud Activity?

Scam and fraud activity includes any deceptive, dishonest, or manipulative conduct intended to gain an unfair or unlawful advantage — financially or otherwise. In the context of 4B Plus and Happy Buddha®, this includes but is not limited to:

• Impersonation scams — individuals or organisations falsely claiming to represent 4B Plus or Happy Buddha® to deceive customers or suppliers;
• Fake competitions or giveaways — fraudulent messages claiming you have won a prize from Happy Buddha® and asking for personal or payment details to claim it;
• Phishing — deceptive emails, SMS messages, or websites that mimic our official communications to steal personal or financial information;
• Invoice fraud — falsified or redirected payment requests targeting our suppliers or business partners;
• Counterfeit products — the manufacture, distribution, or sale of goods falsely bearing the 4B Plus or Happy Buddha® brand, name, or trademarks;
• Unauthorised distributors — entities claiming to be authorised stockists or distributors of our products without our approval;
• Employee or internal fraud — theft, misappropriation of assets, falsification of records, or conflicts of interest by any person acting on behalf of 4B Plus; and
• Cyber fraud — unauthorised access to our systems, data, or accounts for financial gain or disruption.

3. How to Identify Legitimate 4B Plus and Happy Buddha® Communications

We want to make it easy for you to know when you are genuinely dealing with us. Our official channels are:

You should be cautious if a message, website, or individual:

• uses an email address that does not end in @happybuddha.llc or an official 4B Plus domain;
• asks you to pay a fee or provide banking details to claim a giveaway prize;
• asks you to keep a communication confidential or act urgently without time to verify;
• offers products at prices that seem too good to be true;
• directs you to a website address that is slightly different from www.happybuddha.llc (e.g. happybuddha.com, happy-buddha.llc, happybuddharice.com); or
• contacts you out of the blue claiming you have won a competition you did not enter.

When in doubt, contact us directly using the official details above before taking any action.

4. Our Legitimate Promotions and Giveaways

4B Plus and Happy Buddha® do from time to time run genuine competitions, giveaways, and promotional campaigns — such as the Journey of Kindness Giveaway. Our legitimate promotions will always:

• be announced through our official website (www.happybuddha.llc) and verified social media accounts;
• never require you to pay any fee, purchase additional products, or provide banking details in order to enter or claim a prize;
• clearly state the full terms and conditions of the promotion; and
• contact winners through official channels only, with verifiable contact details.

If you are unsure whether a promotion is genuine, please contact us before providing any personal information.

5. Our Commitments to Fraud Prevention

4B Plus is committed to maintaining robust internal controls to prevent fraud within our own operations. This includes:

• conducting appropriate background checks on employees and contractors who handle financial or sensitive data;
• maintaining strict controls over payment processes, including dual authorisation for significant transactions and regular reconciliation of accounts;
• training our staff to identify and report suspicious activity;
• monitoring our digital channels and brand presence for impersonation or counterfeit activity;
• maintaining secure IT systems and data protection practices to reduce the risk of cyber fraud; and
• working with law enforcement and regulatory authorities where fraud is detected or suspected.

6. Reporting Scams or Suspected Fraud

If you believe you have encountered a scam impersonating 4B Plus or Happy Buddha®, or if you suspect fraud involving our business, please take the following steps:

• Do not click any links, transfer any money, or provide personal information to the suspicious party.
• Take a screenshot or note the details of the suspicious communication (including sender name, email address, phone number, or website URL).
• Contact us immediately at hello@happybuddha.llc or call 1800 427 587 so we can investigate and take action.
• Report the scam to your relevant national consumer protection or cybercrime authority. In Australia, this includes Scamwatch (www.scamwatch.gov.au) and the Australian Cyber Security Centre (www.cyber.gov.au). In the United States, this includes the FTC at reportfraud.ftc.gov.

If you have already suffered a financial loss as a result of a scam involving our brand, we strongly encourage you to report the matter to your local police and contact your bank or financial institution immediately.

7. Limitation of Liability for Third-Party Fraud

4B Plus takes the impersonation of our brands extremely seriously and actively monitors for such activity. However, where a scam, fraud, or deceptive scheme is perpetrated by an independent third party without our knowledge or involvement — including impersonation of our brands, personnel, or communications — 4B Plus will not be liable for any loss or damage suffered as a result.

We strongly encourage all customers, suppliers, and members of the public to:

• verify the authenticity of any communication claiming to be from 4B Plus or Happy Buddha® using our official contact details before acting on it;
• never transfer money or provide personal information based solely on an unsolicited message; and
• report suspected impersonation to us immediately so we can take action.

This limitation does not apply where 4B Plus has been negligent or has contributed to the fraud or scam in question.

8. Whistleblower Protections — For Employees and Partners

Any employee, contractor, or business partner of 4B Plus who suspects or becomes aware of fraudulent, corrupt, or dishonest conduct is encouraged and required to report it promptly. Reports can be made to your direct manager or supervisor, or by emailing hello@happybuddha.llc directly.

4B Plus is committed to maintaining a formal Whistleblower Policy that is consistent with applicable legal requirements, including (where applicable) the Corporations Act 2001 (Cth) (Australia) and equivalent US legislation. Key protections include:

• Confidentiality — the identity of a whistleblower will be protected to the greatest extent permitted by law;
• No retaliation — any retaliation, discrimination, or detrimental action taken against a person who makes a disclosure in good faith is strictly prohibited and may result in disciplinary action;
• Anonymous reporting — where possible, anonymous disclosures will be accepted and acted upon; and
• Independent investigation — all disclosures will be investigated promptly and impartially.

Our Whistleblower Policy is available on request by contacting hello@happybuddha.llc.

9. Consequences of Fraud

Any individual or entity found to have engaged in fraudulent, deceptive, or dishonest conduct involving 4B Plus or Happy Buddha® may be subject to:

• immediate termination of employment, contract, or business relationship;
• civil legal action to recover losses and damages;
• referral to relevant law enforcement authorities for criminal investigation and prosecution; and
• reporting to relevant industry regulators.

4B Plus reserves the right to pursue all available legal remedies to protect our business, our customers, and our brand.

10. Policy Review and Updates

This Scam & Fraud Policy will be reviewed periodically to ensure it remains current and effective. Where material changes are made, we will publish an updated version on our website at www.happybuddha.llc and, where appropriate, notify affected parties directly.

11. Governing Law

This Scam & Fraud Policy is governed by and construed in accordance with the laws of Western Australia, Australia. Nothing in this clause limits any rights you may have under applicable mandatory laws in your jurisdiction.

12. Contact Us

If you have any questions about this policy or wish to report a concern, please contact us:

Email: hello@happybuddha.llc

Phone: 1800 427 587

Website: www.happybuddha.llc

Hours: Monday – Friday, 9:00am – 5:00pm

This document was updated on 20 April 2026, incorporating legal review recommendations. It supersedes all previous versions.
4B Plus | Happy Buddha® | www.happybuddha.llc | hello@happybuddha.llc | 1800 427 587